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PREHEATING THE OVEN...     PREHEATING THE OVEN...  PREHEATING THE OVEN... PREHEATING THE OVEN...    PREHEATING THE OVEN...

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GARDNER'S CHEESE

Gardners Wisconsin Cheese brings generations of family tradition to your table with small-batch, artisan cheeses made in the heart of Wisconsin. From oven-baked snacks to aged cheddar classics, their products blend heritage craftsmanship with bold, modern flavors.

Lead Designer & Copywriter

EMAIL DESIGN + MARKETING
ROLE:
2025
Football Email Design

PREHEATING THE OVEN ❊

As the email designer and copywriter for Gardners Wisconsin Cheese, I was responsible for creating high-impact campaigns that combined sharp, conversion-focused copy with vibrant, scroll-stopping visuals.

Each campaign was strategically tailored to showcase limited-time offers, new product drops, and seasonal moments all while keeping the tone fun, warm, and true to Gardners’ Midwestern roots. From promo headers to playful CTA buttons, I crafted every element to drive clicks and build stronger connections with both new and returning customers.
Email Marketing
Halloween Email Design
Cheese Email Marketing
Email Design and Marketing
Beyond design and copy execution, I played a key role in evolving Gardner’s visual identity across email by introducing more modern layouts, bold typography, and storytelling-forward content structures.

My focus was always on balancing their rich, family-owned heritage with a fresh, modern twist, ensuring the brand felt both nostalgic and current. Whether spotlighting a BOGO cheese sale or launching a spicy new product, my work helped Gardners stay top-of-inbox and top-of-mind for cheese lovers nationwide.
Labor Day Email Marketing
Email Design
Cheese Email Design

+33%

Klayvio Sales Revenue over 7 days

$30,979

Average Klayvio Revenue in 7 day email campaign

$15,689

Average Flow Revenue in 7 day email flow

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