For the Feelz Instagram refresh I designed a full suite of branded highlight covers and custom story graphics for each product line including intro images, ingredients infographics, playlist graphics, and review graphics so every highlight told a complete and cohesive  story.

I also curated three bespoke Spotify playlists, one for each gummy line, giving Focus, Sleep, and Mood their own distinct sonic identity. A lifestyle content shoot brought the brand's personality to life through fun, authentic imagery that made new visitors immediately understand who Feelz is and why they should care.

STRATEGY